Wednesday, January 4, 2012 |
| 3:00 - 5:00 p.m. |
Registration - Tucson Ballroom Foyer |
| 5:30 - 6:45 p.m. |
Dinner - Ania Terrace |
| 7:00 - 8:00 p.m. |
Opening Session I - Tucson Ballroom E Mark Conklin
Sr. Manager in Learning and Development
Chick-fil-A, Inc. |
| 8:00 - 9:30 p.m. |
Dessert Reception and Mixer - Ania Terrace |
Thursday, January 5, 2012 |
| 7:30 a.m. |
Breakfast - Tucson Ballroom E |
| 8:00 - 8:30 a.m. |
Devotions - Tucson Ballroom E
Quentin Van Essen
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| 8:30 - 10:00 a.m. |
General Session II - Tucson Ballroom E Repositioning Pricing in Private Higher Education: To Cut or Not to Cut, That is the Question Mary Piccioli
Scannell and Kurz, Inc. This session examines the basic conditions and metrics that typically should exist before considering a price reduction. The role the net price calculator may play in the decision to cut sticker price will also be discussed. Lastly, regardless of whether an institution cuts or not, it must also effectively communicate your message effectively. |
| 10:00 - 10:30 a.m. |
Break - Tucson Ballroom Foyer |
| 10:30 a.m. - 12:00 p.m. |
Breakout Session I Breakout A - San Ignacio Communication Strategy for CPROs Regarding Repositioning Pricing Moderated by CPRO Commission This is an opportunity for follow up conversation on General Session II on repositioning pricing. Communications officers will have the opportunity to discuss the theme of the presentation and its implications for campuses.
Breakout B - San Xavier Parents’ Roles in the Christian College Planning Process & Christian College Competitive Sets Mary Beth Kelley
Asst. Vice President for Education Research
National Research Center for College and University Admissions Discover the findings of a new study on the various roles parents play when their children are choosing a Christian college. The presenter will examine how the composition of competitive sets change as prospective students move through high school and how Christian colleges can adapt their enrollment strategies as a result.
Breakout C - San Pedro National Study Uncovers Hidden Pre-Enrollment “Customer Service” Breakdowns That are Costing Colleges Potential Enrollments Bob Longmire and Rick Montgomery
Longmire and Company Presenters will discuss a study that examined all forms of interaction that prospective students and parents had during the “college shopping” process. The results yielded fascinating information about how students and parents view the customer service provided by the colleges during the recruitment cycle.
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| 12:00 - 1:00 p.m. |
Lunch Roundtable - Tucson Ballroom E |
| 1:30 - 3:00 p.m. |
Breakout Session II Breakout A - San Pedro No Surprises: The Real Metrics to Enrollment Success Kevin Crockett
President and CEO
Rob Baird
Senior Vice President
Noel-Levitz This program will address questions you may have about data and recommend the data/metrics you should monitor throughout the enrollment process. If you want to start being information rich and not data poor, this is the session for you. Come and minimize future enrollment surprises!
Breakout B - San Ignacio The Subtle Art of Getting Noticed Layne Fuller, Ed Van Poolen and Scott Kramer
The Image Group Good communication tells your story in a way that speaks to your audiences and stands out from the other college advertising. It is important that your messages are relevant and that your creative is really, really good. In this session we will help you understand how to build on research and strategy, and start to think critically about creativity and communication. We will break down keys to creative communication and provide tips for finding insights.
Breakout C - San Xavier More Americans Than Ever Need a College Degree Greg Swinhart
Executive Vice President
i3 Results Maurice (Buddy) Shoe
VP of Enrollment
Mid-America Christian University Jobs today require education, yet out of 132 million people in the labor force, more than 80 million don’t have a bachelor’s degree, and 50 million adults have never even started college. Over 70% of today’s students are now categorized as “non-traditional” students. Learn the best practices for growing your working adult programs.
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Afternoon Free Time |
| 6:00 p.m. |
Group Dinner Event - Evening in Old Tucson |
Friday, January 6, 2011 |
| 7:30 a.m. |
Breakfast - Tucson Ballroom E |
| 8:00 a.m. |
Devotions - Tucson Ballroom E |
| 8:30 - 10:00 a.m. |
Breakout Session III
Breakout A - San Xavier Understanding What Motivates Your Prospective Students: Crafting and Communicating an effective Institutional Value Proposition Gerald Di Gusto
Eduventures, Inc. This session examines the factors shaping Christian students’ college enrollment decisions and the print and digital media sources they rely upon to inform those decisions. The analysis provides insight into how institutions can optimize their recruiting investment and frame their value proposition to most effectively reach their prospective students.
Breakout B - San Pedro Cultivating Community Around Your Brand Joe Davis and Chris Williams
Anderson University Richard H. Bailey
Principal, Richard Harrison Bailey | The Agency Branding is the story of your institution. If the story does not connect, the message will be difficult to communicate to prospective students, alumni and donors. Hear the process of cultivating community around institutional brand. The session will conclude as an interactive session where participants will some of the successes and challenges they face as they attempt to tell their story.
Breakout C - San Ignacio
Developing Effective Video in the Age of YouTube Bob Campagnuolo and Jonathan Steele
GDA Integrated Services
Video is everywhere, but just because you are producing and posting video doesn’t mean that anyone is watching. Find out what questions you need to ask before you start filming, learn how to integrate video into each phase of your recruitment efforts to more effectively engage prospective students, and see examples of how other colleges and universities are successfully using video.
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10:00 - 10:30 a.m.
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Break - Tucson Ballroom Foyer |
| 10:30 a.m. - 12:00 p.m. |
General Session III - Tucson Ballroom E The Art and Science of Branding Bob Campagnuolo and Jonathan Steele
GDA Integrated Services Because your brand is defined by how students (both prospective and current) as well as alumni, donors and other constituents feel about your institution and the trust that comes out of how well you meet or exceed their expectations, determining the accuracy and effectiveness of your brand through market research is a crucial first step in the branding process. This session examines how several colleges have successfully enhanced their brands and developed more distinctive positioning and messaging. |
| 12:00 - 1:00 p.m. |
Lunch (Boxed Lunch) |